Who doesn’t love shoes!? Stylish, practical, necessary — everyone wears them. So what’s the best way to reach nearly everyone in 2024? Social media!
With over 3 billion active users, Facebook is the most popular social media platform in the world, making it a great place to promote your shoe store. But if you want to stand out from the pack, here are six tips to promote your shoe store on Facebook.
Design some stylish promo flyers
Social media is all about graphics. But with so many users creating new content every day, it can be hard to stand out from the pack. That’s why it’s important to use only high-quality, professional graphics.
Of course, you’re busy running a store. You probably don’t have time to design stylish promo flyers for your Facebook feed. Luckily, there are thousands of small business flyer templates available for free online from websites like Post erMyWall.
Simply choose the template that best fits your brand, customize the information with the easy drag-and-drop editor, and you’re ready to upload to your Facebook feed. It’s the quickest and easiest way to maintain quality on your social media platforms without taking time from your busy schedule.
Complete your Facebook profile
Your Facebook profile is like your business’s social media home base. If someone sees one of your posts and wants more information about your business, they’re going to click on your profile. Make sure they can find what they want by completing your profile.
Completely fill out all the essential profile information, including:
- Professional profile pic and banner image
- Short, well-written description
- Thorough About section
- Store location and hours (if you have a brick-and-mortar store)
- Contact information
- Website URL
It’s also a good idea to apply for a verification badge. The verification badge shows up as a little blue check next to your profile’s name, and it signifies that you’re a legitimate and vetted business, helping to boost consumer trust.
Set up your Facebook shop
In the world of digital marketing, the more clicks a consumer has to do, the less likely they’ll complete the transaction. A great way to cut back on clicks and boost your conversion rates is to set up your Facebook shop.
With a Facebook shop you can sell shoes directly through Facebook — no additional clicks necessary. Just add your items, write some descriptions, include a price, and you’re ready to sell!
Customers can see your amazing content, click on the shoes in the posts, and purchase them without ever having to leave the platform. The seamlessness of the checkout process means you’ll get more sales from your social media promotions.
Post content regularly
Every time someone posts to Facebook, your content gets pushed further down the feed. The only way to keep your brand top-of-mind for your followers is by uploading content regularly.
Most social media experts suggest posting to Facebook between one and two times per day! That’s a lot of content, but it doesn’t all have to be the same type. Consider posting a variety of content, including:
- Promotional flyers
- Static lifestyle images
- Short video reels
- Stories
Different users enjoy different types of content. Uploading a regular stream of content ensures you can reach as many people as possible to showcase your amazing shoe styles.
Run some Facebook ads
The biggest frustration with social media marketing is that only your followers can see your posts organically. If you really want to expand your marketing reach, run some social media ads.
With Facebook ads, you can promote your business to a target audience of your choice. Choose target demographics like age, gender, location, and even interests to make sure you get the most out of every marketing dollar.
And the best part about social media marketing is that you can choose how much you want to pay! You can easily get thousands of views for your posts for only a few dollars per day.
Get more positive reviews
Almost every customer reads reviews before making a purchase. Literally! Polls show that 98% of consumers read online reviews at least occasionally. If your customers are looking for reviews, give them what they want!
Facebook is the only social media that allows on-platform business reviews. Take advantage of this amazing feature by generating as many positive reviews as you can. Ask your customers to share their thoughts on Facebook and rate their experience.
If you really want to get more reviews, you can incentivize your customers to post by offering a discount on their next purchase if they write a review. The more positive reviews you have, the more trust you’ll build, and the more people who will want to purchase from your shoe store for the amazing experience.
Grow your shoe store on Facebook
As the most popular social media platform in the world, Facebook is a great place to promote your shoe store to a large audience. If you want to stand out and attract more customers, design stylish promotional flyers from templates, complete your business profile, set up your Facebook store, post content regularly, run some Facebook ads, and generate tons of positive reviews.
With all your marketing efforts working together, there’s no way anyone will be able to miss your shoe store’s content.
